Airline Representation General Sales Agency (GSA) in Hungary and Central-Eastern Europe
CEAS is an experienced General Sales Agent (GSA), an independent agent in the market, free from IATA agency activities, free from travel agency or tour operating concerns, free from any interests in selling conflicting services.
Being neutral, CEAS can represent the interest of the appointing airline at meetings and negotiations with any tour operator or with tour operator groupings. CEAS has an experienced, airline enthusiast team as well as centrally located offices to perform all the offered services.
Please find below some highlights of our GSA services we are currently providing for and on behalf of the carriers we represent:
- Market analysis to identify
- market background;
- historic number of air travels from the Territory to the Carrier’s destination, focusing on the business sector as well as on the touristic movements and affordability of the potentials to the various touristic destinations in competition;
- historic numbers and current demand to 4th and 5th freedom travels via the Carrier’s HUB
- production of the key agents selling to the destination serve by the Carrier
- estimated potential of the travel agencies from the Territory to the Carrier’s destination including surface travels;
- the targetable government and corporate travels;
- the fares and services of the competition, airline and surface.
- Aggressive marketing focusing on:
- Establish and organize “destination marketing campaign”
- Road shows
- Workshops
- Attend Travel Fairs in the Territory as well as in the potential feeder countries
- Organize Study Tours for agents and for the travel media
- Regular presentations for the active Travel Agents
- Maintain good and close relationship with the suitable media
- Participating in various marketing actions directly connected to aviation
- Regular newsletters in Travel Media
- Advertisements in suitable Media
- Tailor made online marketing:
- dedicated microsites in local languages
- social media presence (Facebook, Google+, Twitter, LinkedIn)
- content publication at major online tourism players
Microsites generated for TAP Portugal: